The MTV audiovisual group decided to grant the whole of its musical channel a lifting. VIEW won the right to elaborate a new artistic universe for the MTV Dance channel.
Jingles take place in urban, graphic and unusual sceneries, where abstract and dynamic forms move with street dance music. The energy of dance is reflected through visual frenzy full of special effects.
The TV idents on MTV created a buzz on the most important websites dealing with graphics and design. The "paint-effect" technology used for this production is one of VIEW’s trademarks in terms of image.
It is by using the motion-capture process on a dancer that it was possible to reproduce such accurate street dance moves.